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Trade Fair Marketing Guide

7 Tips to succeed in B2B Trade Fair Appearance

Whitepaper Cover: VCG

For a successful trade fair appearance today it is no longer enough to be "big and pompous". Particularly in the B2B sector, a well thought-out strategy, a coherent concept and lead management support trade fair success.

The marconomy team has talked to some B2B marketers about what really makes a successful trade fair appearance and what companies should pay particular attention to in trade fair marketing. From the discussions the editorship derived seven Tipps, which should consider B2B companies with the fair planning. You will find these tips in the following guide.

This whitepaper explains:
  • Why trade fairs are so important in B2B
  • How to set trade fair goals correctly
  • What you should keep in mind when generating leads
  • What successful stand concepts in B2B look like
  • How to prepare your employees for the trade fair appearance
  • How to create a coherent overall concept for the trade fair

The provider of this whitepaper


Max-Planck-Str. 7 -9
97082 Würzburg

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