A Different but very Funny Approach to eMobility: The Mercedes AA Class
eMobility is a game-changer: for OEMs and suppliers like foundries the electrification of the powertrain represents either a fundamental threat or an enormous opportunity. We show you the third facet of this megatrend: humor
Old but gold: In April 2016, the American comedy show "Saturday Night Life" or short SNL released an alleged advertising spot for Mercedes Benz. In this fake commercial the actress Julia Louis-Dreyfus, especially known from the series "Seinfeld" and "Veep", introduces the AA class of Mercedes. And the name says it all: This e-car is powered by exactly 9,648 AA batteries with 1.5 volts each.
But take a look for yourself:
And Mercedes Benz also reacted humorously. The premium manufacturer pointed self-mockingly to the "complimentary recharging station". This is how to play social media!
We loved the Mercedes-Benz AA spot. It’s worth noting that it comes with a complimentary recharging station. pic.twitter.com/HugnHJvLzX— Mercedes-Benz USAㅤ (@MBUSA) 18. April 2016
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