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Deutsche Messe What's New in Hannover?

Editor: Rosemarie Stahl

On Monday, 23 April 2018, Hannover Messe opened its doors and welcomed visitors from all over the world. We had a look at the trends showcased in Hannover last week.

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It's that time again: On Monday, 23 April 2018, thousands of visitors will flock to the exhibition halls in Hannover to find out about the most important trends in the industry.
It's that time again: On Monday, 23 April 2018, thousands of visitors will flock to the exhibition halls in Hannover to find out about the most important trends in the industry.
(Source: Deutsche Messe)
  • The world's leading trade show for Industry 4.0
  • Partner country Mexico: Radical global changes
  • Energy show: Electric mobility at the forefront
  • Lightweight construction at Industrial Supply
  • Conferences and Forums support the show
  • Entrepreneurial spirit at Hannover Messe
  • Cemat: Logistics 4.0 for logistics providers and supply chain

There is no way around Industry 4.0. The Hannover Messe trade show calls itself even the “world's leading trade fair for Industry 4.0”. Visitors, therefore, can expect to get a lot of input on trends of the digital transformation. With its lead theme if “Integrated Industry — Connect & Collaborate”, the trade show is showing its commitment to Industry 4.0 also in 2018.

The leading themes of this year's trade fair include the integration of industrial IT and automation, artificial intelligence, predictive maintenance, the industrial platform economy, people and work, SMEs and technology users, interoperability, security and standards, to name but a few. The central discussion platform for these themes will once again be the "Industry 4.0 meets the Industrial Internet" forum in Hall 8. International experts will take the stage at the forum to present new use cases, test beds, technologies and service offerings. There will also be daily panel discussions, where representatives from business, science and government will debate the big issues.

“With numerous exhibitors from every segment of Hannover Messe highlighting the lead theme, Industry 4.0 will feature prominently throughout the halls," said Arno Reich, Global Director IAMD and Digital Factory for Hannover Messe. “But the epicenter of it all will be the IAMD and Digital Factory shows. The solutions and insights on offer at those two shows are what undeniably make Hannover Messe the world's leading showcase for Industry 4.0.”

Partner Country Mexico: Radical Global Changes

Each year, Hannover Messe has an official partner country. After the United States and Poland, it is Mexico's turn in 2018. Mexico's Partner Country showcase and the Global Business & Markets will highlight the global dimensions of the radical changes currently taking place in industrial production, organiser Deutsche Messe states. For one busy week, Hall 27 will be a global foreign trade platform, featuring an exhibition and conferences on this year's partner country and the world's industrial markets.

President Enrique Peña Nieto will jointly inaugurate Hannover Messe 2018 on Sunday, 22 April 2018, with German Chancellor Angela Merkel. Mexico's Partner Country showcase will comprise about 150 exhibitors overall, who will present their products and services at Mexican pavilions in every key technological segment covered at the trade show. Many members of the Mexican federal government and state governors will be in attendance, eager to engage in dialogue with industrial players from around the world. The two heads of government will begin the traditional joint walk-about of the show in Hall 27, where Mexico will be presenting opportunities for inward industrial investment at the central Mexican Pavilion.

Energy Show: Electric Mobility At The Forefront

Progress on the electric mobility front has been fairly sluggish over the years, but now there's a definite sense that things are really starting to move along. New charging stations are popping up everywhere, and more and more electric vehicles are hitting the roads, including in the local public transport sector. In an increasing number of cities, eBuses and all the other types of electric vehicles are providing a workable, clean escape route from the tyranny of unsustainably high NOx and fine particulate emissions.

When it comes to taking stock of these developments, the Energy show at Hannover Messe has a key role to play. For many years, exhibitors have leveraged the show to demonstrate the various energy infrastructure and technology milestones achieved along the road to a new mobility that is based on renewable energy and is no longer tied to the internal combustion engine.

To be clear: achieving electric mobility requires much more than merely developing a new, climate-friendly drive technology and putting up a few charging stations. It calls for a radical reconfiguration of existing industry structures. This is the focus of the Energy show. “Visitors to the Energy halls at Hannover Messe will gain first-hand insights into what infrastructures are needed for sustainable electric mobility and what solutions are already available,” explained Benjamin Low, Global Director Energy at Deutsche Messe. “The show's Electric Transportation Systems display area focuses on the integration of electric mobility solutions into existing energy systems – a challenge that will involve major capital investment,” he said.

Lightweight Construction At Industrial Supply

Lightweight construction not only makes components and products lighter; it also makes them better. What that means in specific terms can be seen at the trade show, most notably in Hall 5. This is where companies specialising in lightweight construction can be found as part of the lineup at Industrial Supply – the Leading Trade Show for Innovative Subcontracting Solutions and Lightweight Construction. The companies include 16 exhibitors taking part in the joint presentation “Lightweight Construction from the State of Baden-Wuerttemberg”, which in 2018 is aiming to build on the success of previous shows. The exhibitors involved will be showing innovative lightweight construction solutions ranging from the simulation and optimization of development and production processes to additive manufacturing and hybrid materials.

“Making a component or product lighter, reducing material input and manufacturing costs, and ending up with something better than before – that’s only possible with lightweight construction know-how,” says Dr. Wolfgang Seeliger, managing director at Leichtbau BW GmbH , which is organising the stand for the regional agency in collaboration with Baden-Wuerttemberg International. “The key words here are multi-material design and conceptual lightweight construction, which enable us to rethink an industrial component from the very beginning. At the same time, the use of modern manufacturing processes such as additive manufacturing opens up new possibilities for producing components that could not be made using traditional methods.”

Here's a look back at Hannover Messe 2017 and the first two days of the trade show:

Conferences And Forums Support The Show

The event programme of Hannover Messe is very comporehensive. There are discussions, keynotes and presentations on almost every topic around the key themes of Hannover Messe. Here are some examples of the widespread options:

  • Mexico at the Crossroads: Production for the US or for the Whole World? Hall 27, Stand B38, Business Forum 2 (Global Business & Markets); Tuesday, 24 April 2018, 2:15 p.m. –3:45 p.m.
  • Robotics Award 2018 Hall 14, Stand L19; Tuesday, 24 April 2018, 3:30 p.m. –5:00 p.m
  • 4th Additive Manufacturing Symposium: Mechanical Engineering as a User of Additive Manufacturing Technology Academy, Pavilion 36, Hannover Fair Grounds; Tuesday, 24 April 2018, 9:30 a.m. –3:30 p.m.
  • Decentralized Energy Supply & Building Energy Technologies Forum Hall 27, Stand K42; 23 –27 April 2018
  • Industrial Supply Forum Hall 4 , Stand E58; 23 – 27 April 2018, 10:00 a.m. –5:00 p.m.
  • Technology & Business Cooperation Days – Brokerage Event for Companies and R&D Institutions Hall 2, Stand C01; 24 – 26 April 2018
  • Opportunities and challenges in the US - Market under the current US-Administration Hall 27, Stand B30/10 (Conference Room1); Tuesday, 24 April 2018, 11:30 a.m. – 12:30 p.m.
  • Young Engineers Day Hall 2; Thursday, 26 April 2018
  • 15th WoMenPower Careers Conference: New Work – Careers in a changing world Convention Center (CC); Friday, 27 April 2018, 9:45 a.m. – 5:30 p.m.
  • Logistics 4.0 Forum Hall 20, Stand D50; 23 – 27 April 2018

As always, guided tours are available covering the most important topics of the show, for example, Industrial Automation & IT and Integrated Energy. All tours start at the Informations-Centrum on all days of the trade show.

The full programme with information on all events can be found here: Event overview of Hannover Messe & Cemat 2018

Entrepreneurial Spirit At Hannover Messe

Demand for startups continues to grow in the manufacturing industry. Investors search for the next big thing. Big companies covet startups' innovative spirit. Employees value their creative work culture. In line with this trend, Hannover Messe is expanding its startup programme “Young Tech Enterprises” in 2018 with two new exhibit areas: one in Hall 19/20 for startups from the intralogistics and supply chain management sector and one in Hall 27 for young companies from the energy sector.

“With these additions we are building a bridge to Cemat – the world's leading tradeshow for intralogistics and supply chain management, which runs parallel to Hannover Messe in 2018 – as well as to Hannover Messe's energy sector . Young Tech Enterprises has been Hannover Messe's startup headquarters since 2016. Due to the growing annual demand – from the startups themselves as well as investors, funding networks, incubators, and bigger exhibiting companies – we are expanding the programme,” said Sonia Wedell-Castellano, Global Director Research & Technology, Deutsche Messe AG.

In 2018, the main Young Tech Enterprises area is located in Hall 17. As the hub of the startup scene at the show, the program includes an exhibition as well as a forum, pitches, matchmaking events, and workshops.

Cemat: Logistics 4.0 For Logistics Providers And Supply Chain

For the first time, Hannover Messe will be held together with Cemat, a leading trade show for intralogistics and supply chain. Featuring about 1,000 exhibitors from around the world, Cemat is the international market flagship of a fast-growing industry, which produced 20.1 billion euros worth of equipment in Germany alone in 2015. The main drivers of this growth are eCommerce and integrated production – two trends that are placing enormous pressure on intralogistics systems, forcing them to become more intelligent, networked, flexible, transparent, fast and efficient. In eCommerce, product orders tend to be small and highly individualized. In manufacturing, this is matched by growing demand for individualization in the form of one-off production.

This article was first published by ETMM.

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